OUR GOAL IS TO DELIVER FAST, ACCURATE CONSUMER INSIGHTS FROM WHAT PEOPLE SAY AND DO ONLINE
We analyse all forms of expression in social media to understand what people are thinking and why.
We deliver detailed analytics on social media trends and deeper insights into attitudes, opinions and emotions. From the simple to the complex, we cover the full spectrum of social media research in order to understand people's thoughts and feelings at scale.
Our conclusions can support a long-term strategy or solve an immediate challenge.
We have access to a vast database of social media conversations, allowing us to look back over several years, or to move forward in real time. Our approach to research is responsive and agile, leveraging social media data to deliver insights at speed.
We can help you with an immediate question or spend time building a complete understanding of your audience.
It all depends on what you want to know.
As part of BBC Radio 4's investigation into the recent challenges faced by the airlines sector, Newton Insight delivered contextual data on passenger feelings about airlines.
Philip Lynch, NEWTON Insight MD, shared his ideas on how to measure communication effectively.
Diesel, petrol, hybrid or electric? Carmakers and car owners are taking decisions which will shape the future of the automotive sector for decades to come. NEWTON INSIGHT investigates how owners are feeling.
Media analysis support for Tesco recognised as Best Measurement of A Business to Business Campaign
Spread the news! We couldn't resist a quick dip into today's top story. Remainers tell Brexiters 'we told you so'
Phil takes some time out to discuss NEWTON Insight's plans with PR Moment's Ben Smith
Creation of NEWTON Insight confirms NEWTON Media’s commitment to global growth and innovation in new media
London and Prague offices established with New York branch following in 2017.
NEWTON Insight will supply its expert social media analysis and stakeholder insights to the European Commission’s Directorate-General for Communication.
NEWTON Insight and NEWTON Media will begin providing daily media intelligence and analysis services to the European Chemicals Agency (ECHA) in Helsinki
This is all about the numbers. Taking an aerial view of the data as a snapshot of where you are and where you are heading.
Here we focus on the size and shape of your audience in social media. Looking at how much, when and where your brand is getting attention. But crucially, who is saying it and the impact they may have.
Use it for: Campaign Reach and Effectiveness, Marketing Analytics, Audience Sizing, Competitive Benchmarking
Once we have sized the audience, we can zoom to ground-level and understand the context of those social media conversations.
Here we focus on what is being discussed. What are consumers saying about your brand, your competitors, your issues and your category? Which topics ignite conversation? Are new topic areas emerging?
Use it for: Influencer Marketing, Ad Effectiveness, PR & Comms Effectiveness, Brand Tracking, Brand Health
This is where we really step into the shoes of the consumer in order to understand their feelings and actions.
By standing in their social footprint we can uncover what they love about you. What inspires them? What do they want or need from you? We can identify the drivers of audience opinions and emotions at individual brand or category level.
Use it for: Opinion polling, Consumer Insights, Copy Testing, Category Landscaping, Product Development, Innovation
Innovation needs original thinking. Change needs commitment and persistence.
We are a fast-growing team with a range of complimentary research skills and experience. We learn from each other and together we come up with solutions we couldn't create alone. The possibilities are endless. We aim to surprise our clients and ourselves. If you are insatiably curious and you want to help to define the future of research, we would like to hear from you.