NEWTON INSIGHT IS A FULL-SERVICE SOCIAL MEDIA RESEARCH AGENCY

OUR GOAL IS TO DELIVER FAST, ACCURATE CONSUMER INSIGHTS FROM WHAT PEOPLE SAY AND DO ONLINE

We analyse all forms of expression in social media to understand what people are thinking and why.  

We deliver detailed analytics on social media trends and deeper insights into attitudes, opinions and emotions. From the simple to the complex, we cover the full spectrum of social media research in order to understand people's thoughts and feelings at scale.

Our conclusions can support a long-term strategy or solve an immediate challenge.

We have access to a vast database of social media conversations, allowing us to look back over several years, or to move forward in real time. Our approach to research is responsive and agile, leveraging social media data to deliver insights at speed.

We can help you with an immediate question or spend time building a complete understanding of your audience.

It all depends on what you want to know.

The language and context of social interactions tells us about people’s thoughts, emotions and intentions.

News

NEWTON INSIGHT EXPLAINS HOW PASSENGERS FEEL ABOUT THEIR AIRLINES

As part of BBC Radio 4's investigation into the recent challenges faced by the airlines sector, Newton Insight delivered contextual data on passenger feelings about airlines.

2017-09-20

NEWTON INSIGHT LEADS AMEC MEASUREMENT MONTH EVENT IN PRAGUE

Philip Lynch, NEWTON Insight MD, shared his ideas on how to measure communication effectively.

2017-09-07

NEWTON INSIGHT INVESTIGATES HOW CAR OWNERS FEEL ABOUT FUTURE FUEL...

Diesel, petrol, hybrid or electric? Carmakers and car owners are taking decisions which will shape the future of the automotive sector for decades to come. NEWTON INSIGHT investigates how owners are feeling.

2017-08-22

NEWTON AND TESCO WIN GOLD AT THE AMEC AWARDS 2017

Media analysis support for Tesco recognised as Best Measurement of A Business to Business Campaign

2017-06-01

Solutions

AUDIENCES & TRENDS

This is all about the numbers. Taking an aerial view of the data as a snapshot of where you are and where you are heading.

Here we focus on the size and shape of your audience in social media. Looking at how much, when and where your brand is getting attention. But crucially, who is saying it and the impact they may have.


Use it for: Campaign Reach and Effectiveness, Marketing Analytics, Audience Sizing, Competitive Benchmarking

TOPICS & ISSUES

Once we have sized the audience, we can zoom to ground-level and understand the context of those social media conversations.

Here we focus on what is being discussed. What are consumers saying about your brand, your competitors, your issues and your category? Which topics ignite conversation? Are new topic areas emerging?


Use it for: Influencer Marketing, Ad Effectiveness, PR & Comms Effectiveness, Brand Tracking, Brand Health

MOTIVATION & EMOTION

This is where we really step into the shoes of the consumer in order to understand their feelings and actions.

By standing in their social footprint we can uncover what they love about you. What inspires them? What do they want or need from you? We can identify the drivers of audience opinions and emotions at individual brand or category level.

Use it for: Opinion polling, Consumer Insights, Copy Testing, Category Landscaping, Product Development, Innovation

Team

RESEARCH-LED SOLUTIONS

We have a wealth of research experience when it comes to analysing social media across multiple platforms and lanaguages.  By using human skill and creativity to shape our approach, we can focus more on the signal in social. This allows us to fuel smarter, more informed decisions.

We are always interested in interesting people

Innovation needs original thinking. Change needs commitment and persistence.

We are a fast-growing team with a range of complimentary research skills and experience. We learn from each other and together we come up with solutions we couldn't create alone. The possibilities are endless. We aim to surprise our clients and ourselves. If you are insatiably curious and you want to help to define the future of research, we would like to hear from you.



Current openings