As the F1 circus heads to Australia for the launch of the Grand Prix season, Newton Insight gets a steer on how Formula One is building its global presence on social networks. F1 claims to be the fastest growing major sport in social media, but there are more stories to tell, both for the sport and its millions of fans.

Now that our latest report on the performance of Premier League clubs is in the can, we've decided to apply the same methodology to Formula 1. Lots of interesting findings for F1 and sponsors to consider - including the areas where F1 is out-performing other sports in the competition for fans' attention. F1 Social Network Rankings The 2019 report is a reference for Formula One and F1 teams to assess their performance and competitiveness across the major social networks. For sponsors and marketers, the results highlight how much value social networks are adding to the global fan base of F1. Newton Insight’s report is essential reading for anyone with

an interest in the business of Grand Prix motor racing and the role social media will play in building its future. What's included? 32-page illustrated report Full 12-months results up to 01 January 2019 Detailed performance analysis of Formula One and the ten F1 teams on Facebook, Twitter, Instagram and YouTube Executive Summary highlights key trends for the teams, supporters, sponsors and media owners, including: How F1 is extending global reach and fan engagement The success of F1 on YouTube The rapid growth of @Formula1 on Facebook Spotlight on the performance of F1 v The Premier League, including monthly active users and fan engagement trends Dedicated tables… read more »

Newton Insight has released the latest edition of Premier League Social Network Rankings, our comprehensive analysis of the performance of all 20 EPL clubs on Facebook, Instagram, Twitter, YouTube and Weibo. What was the impact of Manchester United's decision to launch an official YouTube channel? Which clubs are growing fastest? How are the smaller clubs performing against the 'Big Six'? Download the report for free to learn more.

Newton Insight’s Social Network Rankings 2019 is the most complete and authoritative analysis of the performance of the English Premier League clubs in global social networks. The 2019 report contains fully updated results for the last twelve months. Social Network Rankings is a reference for clubs to assess their performance and competitiveness across different social networks. For sponsors and marketers, the results highlight how much value social networks are adding to the global fan base of the Premier League. Newton Insight’s report is essential reading for anyone with an interest in the business of football and the role social media will play in building

its future. What's included? 50-page illustrated report Full 12-months results for January - December 2018 Detailed performance analysis of all 20 Premier League clubs on Facebook, Twitter, Instagram, YouTube and Weibo Expanded 25-page Executive Summary highlights key trends for clubs, supporters, sponsors and media owners, including: How the clubs are extending their reach and fan engagement Manchester United’s decision to join YouTube The rapid growth of Manchester City and Liverpool Chelsea in China The performance of mid-size and smaller clubs The growing influence of Instagram in sport Spotlight on Facebook, including monthly active users and fan engagement trends Dedicated tables and charts for each social network, with detailed… read more »

The take-away from this post is that Premier League clubs achieve most of their fan engagement on Facebook with less than 50% of their video output. Want to understand why that is? Read on...

Ladies and gentleman, please take your seats, introducing…the best-performing video published by a Premier League club on Facebook this year. Manchester United’s unveiling of Alexis Sanchez in January has so far generated over 12 million views and 700k reactions from fans. The piano lessons have clearly paid off too. The Sanchez post shows the potential value of video to the Premier League clubs and sponsors. It also highlights how clubs can curate content intelligently to maximise the value of their video assets. Not every post by Manchester United achieves the same reach and engagement as the Sanchez video. So far in 2018

United has published almost 700 videos on Facebook. The average rate of interaction across United’s entire output is 24k fan engagements per video. Some videos grow big, others stay small. It's a similar story at the other Big Six clubs. Liverpool has released some stellar video content of its own this year. Highlights of the Legends game against Bayern Munich scored almost as many engagements as United’s Sanchez post. However, like United, there is plenty of blue water between Liverpool’s top-performing videos and the rest of the club’s output on Facebook. Activity this year The twenty Premier League clubs have published… read more »