Since 2017 Newton Insight has been taking the temperature of social media's reactions to #Brexit. The events of 2019 have triggered a big increase in activity on Twitter so here's our latest update on the public mood.

As the United Kingdom heads towards the Prime Minsiter's 31 October deadline for leaving the EU, how are the social media public feeling about #Brexit? Our latest results are based on a 10 per cent sample of every post,

comment and reply made by UK Twitter users between 01 January 2018 and 14 September 2019. To access the interactive dashboard select Full Screen option from the menu in the top right corner [to exit Full Screen press Esc]   read more »

It's been over 18 months since social media was rocked by angry responses to Dove's controversial Facebook ad. The lesson for marketers is not how Dove survived the storm, but how it has carefully rebuilt its relationship with customers and the wider social media audience.

Its been over eighteen months since Dove ignited a firestorm in social media with its controversial Facebook post. When we last looked at social media responses to Dove in early 2018, audience behaviour data indicated that Dove's customers were returning to the brand slowly. The prevailing sentiment was one of caution. Move the clock forward to today and Dove's audience are in a better mood, with more expressions of joy and delight and much less mistrust. The most interesting aspect of the Facebook controversy was never going to be how Dove survived the firestorm at the time - 

in such circumstances a brand needs to apologise and mean it.  If there are lessons to learn, they will come from understanding what Dove did next and how the brand rebuilt its relationship with customers and wider social media. Possibly the thing we admire most about Dove's actions over the past 18 months is the brand's continued commitment to campaigning against racism - the very subject which caused all the trouble back in October 2017. Many brands would have walked away and found something new to talk about. Dove didn't do that, which might be why people are learning to trust Dove… read more »

A analysis of a quarter of a million posts in social media shows that Boris Johnson has Brexit to thank for keeping his leadership ambitions on track

If Boris Johnson's opponents in the battle for the Tory leadership are betting on him disappearing beneath a deluge of negative newspaper headlines, they need to look at how discussion of Johnson is playing out in social media. So far in June, no other issue linked with Johnson has surpassed the daily volume of comments posted about his views on Brexit. Brexit overshadows all of the things Johnson doesn't want to talk about. Social media discussion about Johnson's private life peaked on 22 June, but the volume of posts about the row between Johnson and his partner Carrie Symonds was still less than the daily slanging match over Johnson and

Brexit. It's a similar story for issues upon which Johnson appears less certain. Discussion of how the NHS would fare under a Johnson government is only 5 per cent of the social media debate. As a defence mechanism, Brexit is working in Johnson's favour, but it also distracts public interest away from the issues he does want to discuss. Johnson's efforts to promote his record as Mayor of London and his new tax plans have suffered a loss of momentum in social media because of the obsession with Brexit.  Many of the people posting about Johnson on Twitter are opposed to Britain leaving… read more »

The latest Which? report on mobile network customer satisfaction contains results very similar to Newton Insight's own findings. For us, it's a validation of how social insight can support the more orthodox workings of consumer research. Understanding how people express themselves can help researchers to test hypotheses and to work out the questions they should be asking. A deep dive into social also presents an opportunity to identify what is working well and how the customer relationship can be improved.

We regularly look for opportunities to benchmark the results of our social media research against the findings of more orthodox consumer surveys. It helps us to fine-tune our approach and to work out how direct questions can be translated into the millions of indirect, unsolicited statements we collect in social media. Our latest head-to-head with a classical research model involves the study of mobile network customer satisfaction. In March this year the Consumers' Association released a new Which? report on the UK's mobile network operators. The research covered much of the same ground as one of our internal social

media data sets so we decided to examine how our findings matched up, or not.  The Which? results were based on the experiences of over 6k customers of thirteen contract, sim-only and pay-as-you-go providers. Customers were asked to rate their network provider for a range of service issues and for overall value for money. Customers were also asked whether they would recommend their network to friends and family. The headline conclusion of the Which? report was that smaller, virtual networks delivered a higher level of customer satisfaction than the big network owners EE, O2, Three and Vodafone. Within the leading group… read more »

As the F1 circus heads to Australia for the launch of the Grand Prix season, Newton Insight gets a steer on how Formula One is building its global presence on social networks. F1 claims to be the fastest growing major sport in social media, but there are more stories to tell, both for the sport and its millions of fans.

Now that our latest report on the performance of Premier League clubs is in the can, we've decided to apply the same methodology to Formula 1. Lots of interesting findings for F1 and sponsors to consider - including the areas where F1 is out-performing other sports in the competition for fans' attention. F1 Social Network Rankings The 2019 report is a reference for Formula One and F1 teams to assess their performance and competitiveness across the major social networks. For sponsors and marketers, the results highlight how much value social networks are adding to the global fan base of F1. Newton Insight’s report is essential reading for anyone with

an interest in the business of Grand Prix motor racing and the role social media will play in building its future. What's included? 32-page illustrated report Full 12-months results up to 01 January 2019 Detailed performance analysis of Formula One and the ten F1 teams on Facebook, Twitter, Instagram and YouTube Executive Summary highlights key trends for the teams, supporters, sponsors and media owners, including: How F1 is extending global reach and fan engagement The success of F1 on YouTube The rapid growth of @Formula1 on Facebook Spotlight on the performance of F1 v The Premier League, including monthly active users and fan engagement trends Dedicated tables… read more »

Newton Insight has released the latest edition of Premier League Social Network Rankings, our comprehensive analysis of the performance of all 20 EPL clubs on Facebook, Instagram, Twitter, YouTube and Weibo. What was the impact of Manchester United's decision to launch an official YouTube channel? Which clubs are growing fastest? How are the smaller clubs performing against the 'Big Six'? Download the report for free to learn more.

Newton Insight’s Social Network Rankings 2019 is the most complete and authoritative analysis of the performance of the English Premier League clubs in global social networks. The 2019 report contains fully updated results for the last twelve months. Social Network Rankings is a reference for clubs to assess their performance and competitiveness across different social networks. For sponsors and marketers, the results highlight how much value social networks are adding to the global fan base of the Premier League. Newton Insight’s report is essential reading for anyone with an interest in the business of football and the role social media will play in building

its future. What's included? 50-page illustrated report Full 12-months results for January - December 2018 Detailed performance analysis of all 20 Premier League clubs on Facebook, Twitter, Instagram, YouTube and Weibo Expanded 25-page Executive Summary highlights key trends for clubs, supporters, sponsors and media owners, including: How the clubs are extending their reach and fan engagement Manchester United’s decision to join YouTube The rapid growth of Manchester City and Liverpool Chelsea in China The performance of mid-size and smaller clubs The growing influence of Instagram in sport Spotlight on Facebook, including monthly active users and fan engagement trends Dedicated tables and charts for each social network, with detailed… read more »