Much is made these days of the need for workers to continue learning new skills throughout their career so they remain relevant and employable. The theory is lovely, but the practice is hard. One thing I believe firms should treat as an ongoing priority is actively helping their employees build social media skills. Social media isn’t just a vanity outlet for people to post cat pictures, it’s a tool for staying informed, sourcing business ideas, building relationships and finding new

clients. And there’s little doubt it’s a useful way of monitoring competitors. Social media posts take seconds to draft, but one bad post can ruin an individual’s career or damage an organisation’s reputation. Equally, intelligent use can be a boon to both employee and employer. With social media increasingly central to our working and professional lives, organisations should commit to training staff on social media best practice, whatever sector they occupy. Everyone will ultimately benefit. read more »