Today is #TakeFiveDay, when the banking and payments sector comes together to tackle fraud. What can we learn about customer attitudes to fraud and identifty theft from social media?

In the first three instalments of our blog series we have examined how customers engage with their banks via social networks, with a specific focus on the performance of helpdesks on Twitter.  For our latest post, we asked for ideas on where we should go next. The votes are now in and the subject of today’s investigation is timely and relevant to all banks and customers. Today is #TakeFiveDay, when HSBC, Natwest, Nationwide and other high street banks and building societies encourage customers to take five simple precautions against fraud. Over 5,000 high street branches are opening

early, with fraud prevention advisors and local police teams available to distribute information packs and to answer questions. Looking at the data flows this morning, social media posts discussing #TakeFive and related fraud issues are climbing in volume. There have been 1,600 posts in the past 24 hours, representing the highest daily total for relevant social media activity since the Tesco Bank hack in November 2016. To assess the sensitivity of social networks to fraud risks, an analysis of behaviour during the past six months shows over fifty thousand people in the UK have posted fraud-related content. The service most associated with… read more »