#CannesLions: Who Is Talking To Who? What Are They Talking About?

As the media & advertising industry gathers for the 2018 edition of the Cannes Lions festival, we’ve been examining the connections between the Cannes delegates and how they reference each other in their Twitter conversations. The first chart shows how the folks at Cannes have been engaging with each other this week. Looks like everyone wants to talk to @Ogilvy and @KFC.

The second chart looks at the topics driving the Cannes conversation. There are the familiar subjects of #creativity, #innovation and #adtec, plus new focus on the impact of #metoo, #diversity and #blockchain.

So, when everyone gets together at Cannes to talk about influencer marketing, who are the most influential people in the room? That’s so meta…



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