Netflix: Mapping The Tribes

You may have seen some of our previous posts in which we map the communities who are engaged in a debate on social media. In addition to community mapping, we can also map contexts.

Given the popularity of Netflix and the diverse range of programming it provides, we thought it would be interesting to see which context-communities emerge when people use the #netflix hashtag on Twitter. We mapped over 100,000 connections and as you can see from the image below, a number of distinct context-communities emerge. 

How is this useful? There are numerous applications of context-mapping. It can serve as a source of creative inspiration, helping you to draw connections between ideas. It can help align your brand with cultural narratives and trends. It can identify which topics are central to an idea. More importantly, it can uncover themes that you didn’t know even existed. 

Looking at the map below, we can see that the distinct context-communities are corralled into unique communities of interest. These communities are detailed below the image. Who are you?

(Analysis period: March-June 2018. Source: Twitter)

netflix-1

The Creatives

This group of people talk about the technical aspects of a Netflix series. From the acting, writing, directing and producing, through to the soundtrack and cinematography. Less concerned about specific shows and more concerned about how they are put together (#acting, #writing, #producing).

The Marathoners

They spend hours (and days) bingeing on Netflix shows, usually with friends. So much so, they have little time for anything else! (#nochill, #friends, #sendhelp). 

The Relaxers

Those who see Netflix as ‘me-time’. Time to relax, kick back and indulge – often at a weekend (#relax, #weekend, #sleep).

The Campaigners

Those who believe that the recent deal Netflix has signed with Barack and Michelle Obama (in which they will both appear in and produce shows) only serves to control the flow of information. They criticise Hollywood for manipulating the political agenda (#obama, #trump, #maga, #hollywood).

The LGBTIQ-ers

A group celebrating diversity within the Netflix line-up. Whether it’s a specific Netflix series, its characters or specific storylines (#lgbt, #sense8, #everthingsucks).

The Korean Wavers

Embracing the Korean Wave, this group of people love all things Korean on Netflix (#busted, #sehun, #kdrama)

The Comedy Cravers

We all love a giggle, and this group of people are obsessed with all things humourous. Who isn’t? (#comedy, #humanity, #thekissingbooth, #theweekof)

The Technologists

This group of people are less interested in Netflix programming and more interested in technology and tech companies in general (#youtube, #twitter, #facebook, #google, #microsoft, #spotify)

The Marvelites

A group immersed in all things Marvel. They live and breathe Marvel. Marvelous! (#marvel, #anime, #rapture, #mcu, #jessicajones).

The True Crimers

The True Crime obsessives who love a mystery, a chase, a murder and a heist (#evilgenius, #wildwildcountry, #thestaircase).

The Dark Placers

Those who revel in a black comedy, a struggle through adversity or post-apocalyptic survival. You can’t keep these people down for long (#lostinspace, #13reasonswhy, #safe, #therain, #blackmirror).

The Savers

Upset that a particular series is ending too soon, they will pull out all the stops to get it resurrected on Netflix…or elsewhere (#shadowhunters, #savelucifer, #hbo, #abc, #cbs, #fox, #brooklyn99, #theexpanse, #designatedsurvivor).

The Teen Titans

This group of Netflixers love anything teen-themed. Whether it’s high-school high-jinks, superheroes, popstars, comics or cheesy cover-songs, they can’t get enough (#riverdale, #shadowhunters, #arrow, #prettylittleliars, #glee, #lovesimon)

 


Explore topics:

Have your say