The latest Snapchat update has run into opposition. To understand the strength and scale of the reaction, we've analysed posts from over half a million users to take a temperature check on how people are feeling.
Our latest One-Minute Blog post looks at the immediate reaction of Snapchat users to the social app’s latest design updates. CEO Evan Spiegel says “people just need time to get used to it” and he has a point; we’ve looked at some major brand disruptions recently and things do get better over time. I guess the question is, how much time can Snapchat expect from Gen Z?