NEWTON Insight to provide social media analysis to European Commission
For the next four years, as part of a consortium with sister company NEWTON Media group, NEWTON Insight will assist in capturing and analysing the vast amount of social media traffic relating to the European Commission and its affiliated agencies.
In addition to supplying detailed reports on social media activity, NEWTON Insight will provide consultation services to help inform the European Commission’s ongoing social media strategy.
“In today’s media landscape it is critical major public institutions like the European Commission are fully plugged into the digital conversation,” said Philip Lynch, MD at NEWTON Insight.“We can ensure that the European Commission gets the data and insight it needs to be able to inform engagement decisions across all stakeholder groups.”
By combining NEWTON Insight’s innovative approach tosocial media analysis with NEWTON Media’s print and broadcast expertise, the consortium will be able to accurately gauge how the European Commission’s policies and activities are perceived and portrayed in the media and help craft a successful digital strategy with its target audiences across both EU Member States and non EU countries.
To find out how NEWTON Insight can help your organisation with its social media monitoring and analysis, please drop us a line.