This is all about the numbers. Taking an aerial view of the data as a snapshot of where you are and where you are heading.

Here we focus on the size and shape of your audience in social media. Looking at how much, when and where your brand is getting attention. But crucially, who is saying it and the impact they may have.


Use it for: Campaign Reach and Effectiveness, Marketing Analytics, Audience Sizing, Competitive Benchmarking

Once we have sized the audience, we can zoom to ground-level and understand the context of those social media conversations.

Here we focus on what is being discussed. What are consumers saying about your brand, your competitors, your issues and your category? Which topics ignite conversation? Are new topic areas emerging?


Use it for: Influencer Marketing, Ad Effectiveness, PR & Comms Effectiveness, Brand Tracking, Brand Health

This is where we really step into the shoes of the consumer in order to understand their feelings and actions.

By standing in their social footprint we can uncover what they love about you. What inspires them? What do they want or need from you? We can identify the drivers of audience opinions and emotions at individual brand or category level.

Use it for: Opinion polling, Consumer Insights, Copy Testing, Category Landscaping, Product Development, Innovation