Manchester United are the #1 Premier League team in social networks but behind the headlines there are many more stories to tell.

This week we launched Premier League Social Network Rankings 2018, a comprehensive examination of the performance of the Premier League’s twenty clubs on social networks. The report contains detailed performance data for each club on Facebook, Twitter, Instagram, YouTube and Weibo. As well as considering the value of these networks to the clubs, we have looked at how the Premier League clubs are boosting levels of participation for the networks. Twitter benefits hugely from the global appeal of English football. Media reaction to the report has focused on Manchester United’s dominant position in social networks.  United has

more fans than anyone else and the club is ranked #1 in every network apart from YouTube which it only joined last month. Our report acknowledges United’s achievements and the manner in which the club keeps pressing forward. We have looked for other stories throughout the league. We know Manchester City are growing rapidly overseas on Facebook and the club has a very engaged subscriber base on YouTube. In China, Arsenal are adding more new followers on Weibo than any other club, United included. The smaller clubs are performing well too. Huddersfield Town has a high rate of fan engagement and… read more »