What started as an emotional reaction to Blue Planet II's depiction of the harm caused by ocean plastic has grown into a global campaign to ban single use plastics. In this post we focus on the organisations influencing the debate and driving the agenda for change in social networks. Sir David Attenborough hopes Blue Planet II has delivered a 'wake up call'. He's right and here's why.

In December we examined public reaction to the damaging effects of ocean plastics highlighted by the BBC’s Blue Planet II. Our focus was on measuring the strength of public feeling and our emotiQ segmentation model detected high levels of sadness and fear in response to the final episode. In the following days, viewers' feelings turned to anger. The results confirmed that Blue Planet II had injected a powerful emotional charge into the debate. The aim of this second post is to examine if that initial surge of concern has been sustained, and how it is bringing different communities together to campaign for a reduction in plastic waste, specifically single use plastic

bags and bottles. Our latest research shows that Blue Planet II was the catalyst for a sharp increase in awareness of marine pollution. Elsewhere, Sky and Tesco both launched initiatives to cut use of single use plastic in 2017, but the real step-change in public attitudes occurred once Blue Planet II aired in the autumn. Speaking in London last week, Sir David Attenborough said Blue Planet II was a wake-up call to the world on the dangers of plastic. He was correct and as the trend graph shows, momentum has continued to build this year.   The increase in awareness… read more »