Facebook has won the rights to live stream Premier League games in South East Asia.

Butch Cassidy was once asked why he robbed banks. “Because that’s where the money is.” Facebook’s successful bid to stream Premier League games in Cambodia, Laos, Vietnam and Thailand shares the same motivation. Facebook invests in South East Asia because that's where its customers are. Facebook relies on the region for 40 per cent of its monthly active users and it wants to keep these people entertained and engaged. It also needs to find more of them. Streaming Premier League games delivers new audiences and makes Facebook sticky. Ninety minutes of football is now ninety minutes of Facebook. The deal

makes sense for the Premier League too. South East Asian countries feature in the top ten overseas markets for most clubs. Facebook is still by far the biggest social network for the Premier League. The clubs share a total fanbase of 260 million people. That’s bigger than the global followings of the Premier League clubs on Twitter, Instagram and YouTube combined. There is another reason why Facebook might want to increase its investment in football. Over the past couple of years, most Premier League clubs have seen their Facebook growth slow to 3 per cent or less. Engagement rates this… read more »