Phil has over 20 years’ experience in media research and is a co-founder of Newton Insight. He was an early pioneer of social insights techniques and is still discovering new ways of understanding how people engage with brands.

Previously head of media analysis for TNS and Kantar, Phil has devised insight programmes for GSK, Pfizer, Diageo, Procter & Gamble, Unilever, Moet Hennessy, Burberry, Airbus Group, Dubai Holding, the International Olympics Committee and the Council of the European Union.

Phil is visiting lecturer in media insights at the University of Westminster.

Research Director

Research Director. Dave leads Newton Insight's research & development and is the creator of our emotiQ emotional insights framework. A trained psychologist and expert in digital communication, Dave has over 15 years experience in media research, including roles with Millward Brown and Kantar.

Head of Insight

Alena is head of Newton's social insights team and she has a passion for exploring and understanding the new media world. Specialised in internet usage and online behaviour, she is studying for her Doctorate in sociology at the Charles University.


Petr is CEO of Newton Media group and co-founder of Newton Insight.  He is a technologist at heart and has a passion for using new content gathering and analytics technology to improve Newton’s services to clients throughout Europe.


We have a wealth of research experience when it comes to analysing social media across multiple platforms and lanaguages.  By using human skill and creativity to shape our approach, we can focus more on the signal in social. This allows us to fuel smarter, more informed decisions.