Philip
Director
Phil has over 20 years’ experience in media research and is a co-founder of Newton Insight. He was an early pioneer of social insights techniques and is still discovering new ways of understanding how people engage with brands.
Previously head of media analysis for TNS and Kantar, Phil has devised insight programmes for GSK, Pfizer, Diageo, Procter & Gamble, Unilever, Moet Hennessy, Burberry, Airbus Group, Dubai Holding, the International Olympics Committee and the Council of the European Union.
Phil is visiting lecturer in media insights at the University of Westminster.
philip.lynch@newtoninsight.net
David
Research Director
Research Director. Dave leads Newton Insight's research & development and is the creator of our emotiQ emotional insights framework. A trained psychologist and expert in digital communication, Dave has over 15 years experience in media research, including roles with Millward Brown and Kantar.
david.barrowcliff@newtoninsight.net
Alena
Head of Insight
Alena is head of Newton's social insights team and she has a passion for exploring and understanding the new media world. Specialised in internet usage and online behaviour, she is studying for her Doctorate in sociology at the Charles University.
alena.chrobakova@newtoninsight.net
Petr
Director
Petr is CEO of Newton Media group and co-founder of Newton Insight. He is a technologist at heart and has a passion for using new content gathering and analytics technology to improve Newton’s services to clients throughout Europe.
petr.herian@newtoninsight.net